Horaţiu Mateescu

Horaţiu Mateescu is the Founder and Go‑To‑Market Strategist at VreauLeaduri.ro, specializing in AI-powered outbound growth systems for B2B companies looking to scale quickly and efficiently. With a foundational background in psychology, business development, and data-driven marketing, Horaţiu crafts GTM frameworks that turn ambitious growth goals into clear, actionable plans, grounded in real market intelligence and customer profiling.

With more than 10 years of experience in lead generation and growth marketing, Horaţiu takes a strategic approach: he builds outreach architectures that reduce guesswork and maximize ROI, leveraging advanced AI tools while focusing on human-centric messaging and experience. As an active author at Optimizd.ai and speaker at Modern Owners events (FOMO), he shares insights on democratizing AI, customer experience, and predictive marketing, amplifying the mission of making AI accessible to all Romanian businesses.

Horaţiu’s leadership blends strategic clarity, empathy, and operational rigor. He mentors teams in setting up lean, iterative GTM systems that consistently drive measurable results. At VreauLeaduri, he ensures every campaign is not only data-smart and AI-enhanced but also built on trust-based relationships, that enable B2B brands to stop chasing leads and start closing them, smarter, faster, and more predictably.